The Art of Immersion: How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories. Until recently, we were spectators, passive consumers of mass media. Now, on YouTube, blogs, Facebook, and Twitter, we are media. And after centuries of linear storytelling, we are witnessing the emergence of a new form of narrative that's native to the Internet: stories that are nonlinear, participatory, gamelike, and immersive. Join longtime Wired contributing editor and author of The Art of Immersion Frank Rose in conversation with Chris Di Cesare, Director of Creative Programming at Google Creative Lab, independent film producer Ted Hope, and Paul Woolmington, Founding Partner of Naked Communications.