What is the goal of business? Generating profits? Maximizing output? Entrepreneur, software engineer, and sustainability advocate Ryan Martens attests that business in the 21st century should, and can, benefit people and planet while also producing a profit. In this inspiring talk, Mr. Martens pulls from his deep experience in business to advocate for better practices and shed light on a movement that he is helping to lead. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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