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The Post-Digital Age of Advertising

Complete video at: http://fora.tv/2010/08/31/Will_Sansom_Selling_Great_Food_in_an_Innovative_Way Will Sansom, a writer for Contagious Magazine, discusses innovative advertising in the "post-digital" world. He describes StickyBits, an app that allows users to interact with comments left by other users of any barcode they scan. "The best brands and advertisers now are the ones who make sure, even if their work is really beautifully integrated across all these multiple digital touch points, that at the middle of all of it is a human truth." ----- NEXT -- Nordic EXceptional Trendshop -- is a unique chance to get close to some of today's greatest minds. NEXT is a vessel bound for the new, the odd angled and the unpredictable. A home ground for exceptional minds and their inventions. The first NEXT was held in 2004 and since then NEXT had grown to be an international -- and acclaimed -- landmark for forward thinking, the new and the next within technology and business oriented innovation. - Innovation Lab Will Sansom is a writer and consultant for Contagious Communications -- a complete intelligence resource which focuses on the most innovative future-facing marketing strategies. He divides his time between writing for the award winning Contagious Magazine and the company's bespoke intelligence feed service, delivering insight and analysis to a number of global agencies including Publicis, JWT, Ogilvy, and Havas. As part of Contagious' rapidly-expanding 'Insider' consultancy arm, he speaks regularly at conferences and award shows across the world, as well as working on creative and strategic briefs for clients such as Nike, Fedex, Guinness, Levis and Xbox.
Length: 03:10

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