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The E-Reader Wars: Is the Amazon Kindle Simply 'Kindling'?

Complete video at: Is the Amazon Kindle here to stay, or simply "kindling" for the escalating tablet wars? Brooke Gladstone, host and Managing Editor of NPR's On the Media, argues the latter. Some publishers who don't want to price their content at the standard Kindle rate of $9.99 are separately negotiating with Apple, she says. ----- Companies across the media industry are racing to get their eReaders in the hands of consumers, which means big change for the publishing industry and the media business overall. Organizations are scrambling to ensure that their readership is not lost as the reading habits of their long-time consumers are redefined by the upheaval caused by the new wave of eReaders. With Apple's iPad release scheduled for April 3, the Paley Center gathered a group of senior media executives to discuss strategies for how the media industry can most effectively retain consumer loyalty as well as capitalize on one of the most talked about new gadgets of 2010. Moderator: Josh Quittner, Editor-at-Large, TIME Panelists: Brooke Gladstone, Host and Managing Editor, On The Media, NPR Keith McAllister, Online Editor, Reuters Scott R. Singer, Managing Director and Head of Media and Entertainment, The Bank Street Group, and author, How To Hit A Curveball: Confront and Overcome the Unexpected in Business Kiliaen Van Rensselaer, Chief Marketing Officer, Skiff Brooke Gladstone is an American journalist and media analyst. She is host and managing editor of the National Public Radio newsmagazine, On the Media, and has been a contributor to The Washington Post, The Boston Globe, The Observer, and Slate. Gladstone lectures at universities and conferences and has appeared on PBS's Bill Moyers Journal and CNN's Reliable Sources (and once filled in for Charlie Rose on PBS's Charlie Rose Show.) She is widely quoted as an expert on press trends.
Length: 02:06


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