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How to Become an Online Retailer

Watch more How to Buy & Sell Things Online videos: Subscribe to Howcast's YouTube Channel - Use these ideas to become an online retailer. Howcast uploads the highest quality how-to videos daily! Be sure to check out our playlists for guides that interest you: Subscribe to Howcast's other YouTube Channels: Howcast Health Channel - Howcast Video Games Channel - Howcast Tech Channel - Howcast Food Channel - Howcast Arts & Recreation Channel - Howcast Sports & Fitness Channel - Howcast Personal Care & Style Channel - Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Emphasizing high-quality instructional videos, Howcast brings you experts who provide accurate information in easy-to-follow tutorials on everything from makeup, hairstyling, nail art design, and soccer to parkour, skateboarding, dancing, kissing, and much, much more. Step 1: Check out your idea Decide what type of store you want. Toss around your idea with others to make sure it is viable. Step 2: Sell appropriate merchandise Plan to carry merchandise you have some experience with but be open to what you will offer. If you sell only products you like, your business may be too limited to be sustainable. Step 3: Find vendors Establish good relationships with vendors. Plan not to carry any inventory at first. When you get an order, send it to the manufacturer and have them send it directly to the customer. Step 4: Learn about PPC campaigns Read up on pay-per-click (PPC) campaigns before you start your store. PPC allows you to start bringing in instant traffic. Use search engine optimization techniques to ensure your business pops up in search engine results. Tip In a PPC campaign, you only pay for qualifying clicks to the destination site based on a prearranged per-click rate. Step 5: Try out PPC Try out a pay-per-click campaign to assess market demand and advertising competition. Run the campaign for a week, testing various ads at different times of day. Step 6: Start your store Build your site or hire somebody to do it for you. But be aware that hiring a web developer to build your store can be expensive. As an alternative, consider purchasing a ready-made store. That way you'll be up and running before you know it. Did You Know? In 2009, online sales on Cyber Monday, which is the Monday after Thanksgiving, totaled $887 million.
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