Colleges Strive to Increase Admissions Yield

When you think about the college application process, you probably assume that "rejection" is a one-way street, an unpleasant emotion only felt by the rejected student.

But what about the schools themselves?

When a college admits a prospective student, obviously not all of the students they accept will accept them back. Some students will decide to enroll in another college or pursue other paths in life.

Now admissions offices are working hard to understand why they were so "brutally" rejected by admitted students, so they can ultimately improve their admissions yield.

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Last week, social networking app creator Inigral released a report on Admissions Yield Trends for 2013. A college's admissions yield is the number of students who decide to enroll in a college that has accepted them.

These survey results identified the following trends:

Admissions Offices Desire to Increase Admissions Yield:

  • 85% of college and university admissions offices reported they believe increasing student yield was important

  • 70% of them admitted that they would like to know how to use resources more efficiently to increase admissions yield

  • 74% of the offices see communication with students as a top priority

Top Forms of Communication Used by College Admissions Offices:

  • Email

  • On campus events

  • Print mail

  • Phone calls

What the Future Holds for Admission Yield Strategies:

With students turning to the Internet more than ever, colleges and universities have started to utilize online tools to help with admissions yield. While email has been in use for some time, other forms of technology are starting to surface, as schools work to communicate with students via social media, virtual campus events, and direct text messaging.

By getting in touch with students online, admissions offices can show students all of the highlights they may have missed during the campus tour, the interview, and the application process.

With this additional information delivered in news ways, admissions offices hope to lessen the gap between admission and enrollment rates.

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