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How to Develop "Breakthrough" Products and Services

15.356 offersvideosof several course sessions, showing how this highly interactive class operates. The assignmentspage describes how students should approach writing their essays, which cover topics of their choosing.To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, suc...

Start Date: Feb 01, 2004 Topics: General Art, Writing
Cost: Free

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Description

15.356 offersvideosof several course sessions, showing how this highly interactive class operates. The assignmentspage describes how students should approach writing their essays, which cover topics of their choosing.To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Details

  • Dates: Feb 01, 2004 to May 25, 2004
  • Days of the Week: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday
  • Level of Difficulty: Beginner
  • Size: Massive Open Online Course
  • Instructor: Prof. Eric von Hippel
  • Cost: Free
  • Institution: MIT OCW
  • Topics: General Art, Writing

Provider Overview

About MIT OCW: MIT OpenCourseWare (OCW) is a web-based publication of virtually all MIT course content. OCW is open and available to the world and is a permanent MIT activity.

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MIT OCW Offers Courses In: Art, English Language Arts

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