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SEO Fundamentals

In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optim...

Cost: $25 Per Month

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SEO Fundamentals's Full Profile

Overview

Description

In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.

Details

  • Level of Difficulty: Beginner
  • Size: One-on-One
  • Cost: $25 Per Month
  • Institution: Lynda

Provider Overview

About Lynda: lynda.com is an online learning company that helps anyone learn software, design, and business skills to achieve their personal and professional goals. New courses and topics are added every week at no extra cost. They carefully select the world’s top experts who are the best in their field, passionate about their subject matter, and know how to teach.

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