About us

About us

Noodle's mission is to make the search for education better through increased transparency and efficiency. We are an ed-tech innovator that combines machine learning with (real human!) experts to help prospective students of all ages, levels, and backgrounds find the right educational pathway for their unique set of needs.

Noodle serves millions of consumers seeking insight and advice about education. We match them with our community of trustworthy Noodle Experts, our archive of original content, and a robust set of data we've culled from thousands of schools across the United States.

By identifying highly qualified applicants for the country's top not-for-profit institutions, we're able to provide our services at zero cost to student users.

Noodle is the smarter way to search for schools.

Our team

Director, Editorial + Audience Development

Merin Curotto

“A man who dares to waste one hour of time has not discovered the value of life.”
– Charles Darwin

Merin brings 11+ years of experience in digital media, storytelling, and brand communications to Noodle.

She earned her BA from Virginia Commonwealth University, where she was one of six students selected to represent the entire School of the Arts at Tasmeem Doha, an international design conference in Qatar. She enjoys good books and bad TV.

Chairman and Founder

John Katzman

John Katzman is an American entrepreneur and education evangelist.  He founded The Noodle Companies in 2012 with the mission of increasing transparency and efficiency across the education landscape.

For 38 years, Katzman has been a pioneer of innovation in the American educational system. In 1981, he founded and ran The Princeton Review, which helped half of the students applying to U.S. colleges and universities each year find, get into, and pay for school. In 2008, Katzman founded 2U (NASDAQ: TWOU), an educational tech company that builds and runs high-quality online degree programs for leading nonprofit colleges and universities. Under his lead, 2U was named among the “10 Start-Ups Changing the World” by Forbes and is now a $4 billion firm.

Katzman serves on several boards of directors, including Renaissance Learning, the Woodrow Wilson Foundation and the National Alliance for Public Charter Schools. He has authored many articles and five books.



Product Manager

John Lockwood

“Only the educated are free.”

As a Product Manager, John Lockwood helps Noodle deliver more efficient and personalized ways to search for school. Prior to joining the company, he led the strategy practice at Proverb, a Boston-based branding and design agency, and worked in the creative department of Ogilvy & Mather.

He is a graduate of Trinity College and a current MBA candidate at Babson College. John’s love of travel and the outdoors has led him to explore some of the most remote areas of the world, including the Indian Himalayas, the Chilean Patagonia, and New Zealand’s Te Araroa Trail.

VP of Business Development

Domenic Macera

“Never be afraid to take a shot.”

Domenic brings nearly a decade of experience in performance marketing and higher education to Noodle. Prior to joining the team, Domenic worked for Pfizer Pharmaceuticals, The CollegeBound Network, and QuinStreet; in his four years with QuinStreet, he helped lead QuinStreet’s non-profit Schools division in addition to developing multiple major media partnerships.

Domenic earned a BS in finance and economics from Fordham University Gabelli School of Business. He enjoys spending time with his wife and daughter, collecting French and Italian wine, and cooking.

Senior Digital Media Buyer

Samantha Nee

“No one ever made a difference by being like everyone else.”

Samantha joins Noodle after four years with MyWebGrocer, where she built integrated media strategies, managed campaign execution across all paid media channels and tactics, and led vendor relationships with key partners.

Samantha earned her bachelor’s degree in communications and sociology from Keene State College. She was born and raised in Massachusetts, and enjoys spending her weekends exploring New England with her friends and family.


Greg O’Brien

Greg O’Brien joined Noodle at the end of 2017 to help dramatically reinvent the model and recruit a team that could execute an enhanced vision. Greg joins from Noodle Partners, where he was the founding board member and Chief Operating Officer. He previously ran the education practice at QuinStreet (NASDAQ: QNST) and was CEO of CollegeBound. Prior to these operating roles, Greg ran the Education & Marketing practice at boutique investment bank McFarland Dewey. He is also a faculty member at Harvard University Extension School and Boston College, where he teaches digital marketing. 

Greg earned a BS from Cornell University, and an MBA from New York University.

VP of Engineering

Catherine Powell

“The important thing is to not stop questioning.”

Catherine runs the engineering team at Noodle. She joined Noodle after over 15 years in engineering, largely focusing on web-based software and content management in industries as varied as healthcare IT, grassroots fundraising, and marketing adtech.

Prior to Noodle, Catherine ran a consulting firm specializing in building teams for development, support and service delivery, with clients ranging from startups to multi-million dollar companies.

Catherine holds a degree from UC Berkeley.

Digital Media Manager

Oliver Schultz

“Teamwork makes the dream work.”

Oliver manages paid digital media efforts and allocation across various social media platforms. In his 5+ years of experience in digital marketing, Oliver has managed clients across higher education, B2B, and the auto industry — with especially strong success stories in WordStream and ESM Digital.

Oliver earned his BS in Business Administration from Hartwick College, and enjoys spending time with his friends and family, skiing, rock climbing, and hiking.