Principles of Marketing's Full Profile
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, “Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities:Creating products and services that serve consumersCommunicating a clear value propositionDelivering products and services in a way that optimizes valueExchanging, or trading, value for those offeringsMany people incorrectly believe that marketing and advertising are one in the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom they should be made available. We will also explore various ways in which marketing departments and independent agencies answer these questions – whether through research, analysis, or even trial-and-error. Once a company identifies its customer and product, marketers must then determine the best way to capture the customer’s attention. Capturing the customer’s attention may entail undercutting competitors on price, aggressively marketing a product with promotions and advertising (as with “As Seen on TV” ads), or specifically targeting ideal customers. The strategy a marketing firm chooses for a particular product is vital to the success of the product. The idea that “great products sell themselves” is simply not true. By the end of this course, you will be familiar with the art and science of marketing a product.This course provides students the opportunity to earn actual college credit. It has been reviewed and recommended for 3 credit hours byThe National College Credit Recommendation Service(NCCRS). While credit is not guaranteed at all schools, we havepartneredwith a number of schools who have expressed their willingness to accept transfer of credits earned through Saylor. You can read more about our NCCRS programhere.
Days of the Week:
Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday
- Level of Difficulty: All Levels
- Size: One-on-One
- Cost: Free
- Institution: Saylor
- Topics: General Art, Marketing
The mission of the Saylor Foundation is to make education freely available to all. Guided by the belief that technology has the potential to circumvent barriers that prevent many individuals from participating in traditional schooling models, the Foundation is committed to developing and advancing inventive and effective ways of harnessing technology in order to drive the cost of education down to zero
Saylor Offers Courses In:
Questions about Principles of Marketing
Want more info about Principles of Marketing?
Get free advice from education experts and Noodle community members.