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Data-Driven Marketing: Leveraging Big Data for Your Business

Learn how to build a robust data-driven marketing strategy and earn a letter of completion from Cornell University.

Topics: Marketing
Cost: $99 Per Course

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Data-Driven Marketing: Leveraging Big Data for Your Business's Full Profile

Overview

Description

Learn about the tools and skills your organization needs to build successful big data-driven marketing campaigns. This course, taught by Professor Johannes Gehrke of the Johnson School of Management at Cornell University, introduces you to the world of big data and data scientists. You explore some of the ways that data can inform your marketing strategy and open the door to targeted, customer-aware advertising. Hands-on activities and downloadable templates help you bring the ideas back to your own organization and apply them immediately.

Details

  • Level of Difficulty: Beginner
  • Size: Large Class
  • Instructor: eCornell
  • Cost: $99 Per Course
  • Institution: Udemy
  • Topics: Marketing

Provider Overview

About Udemy: Udemy helps students make moves. Whether you want to get promoted, break into a new industry, start a company, further a passion, or just accelerate your life, Udemy helps you learn from the amazing instructors in the world, so that you can get there and get there faster.

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