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Persuasive UX: Influencing Behavior Patterns

We'd like to think otherwise, but most human behavior follows a predictable path. Actions (aka stimulus from the outside world) lead to predictable reactions on our part. One element of persuasive design is providing the right stimulus at the right time, in order to get users to respond in the desired way, whether it's navigating your website, providing an email address, or purchasing a product. Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence...

Cost: $25 Per Month

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We'd like to think otherwise, but most human behavior follows a predictable path. Actions (aka stimulus from the outside world) lead to predictable reactions on our part. One element of persuasive design is providing the right stimulus at the right time, in order to get users to respond in the desired way, whether it's navigating your website, providing an email address, or purchasing a product. Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence behavior patterns, in this installment of Chris Nodder's Persuasive UX series.

Details

  • Level of Difficulty: Beginner
  • Size: One-on-One
  • Cost: $25 Per Month
  • Institution: Lynda

Provider Overview

About Lynda: lynda.com is an online learning company that helps anyone learn software, design, and business skills to achieve their personal and professional goals. New courses and topics are added every week at no extra cost. They carefully select the world’s top experts who are the best in their field, passionate about their subject matter, and know how to teach.

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