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An Introduction to Marketing

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

Start Date: Apr 01, 2014 Topics: Marketing


An Introduction to Marketing's Full Profile



This is a graduate level introduction to the concepts of Marketing. The course focuses on branding, customer centricity and go-to-market strategies.


  • Dates: Apr 01, 2014 to Jun 01, 2014
  • Level of Difficulty: Beginner
  • Size: Massive Open Online Course
  • Institution: Coursera
  • Topics: Marketing

Provider Overview

About Coursera: Coursera is an education company that partners with the top universities and organizations in the world to offer courses online for anyone to take, for free.

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Coursera Offers Courses In: Business

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