Main Profile

At A Glance

Troika's ABC Brand Campaign: Start to Finish

Get an inside view behind the making of ABC TV's fall promotional and brand image campaign, and watch a 60-second spot that showcases the network's prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment's senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network's brand identity. Troika shows how they apply their "liquid light" creative platform to a wide range of programs and actors. ...

Cost: $25 Per Month

Contact

Troika's ABC Brand Campaign: Start to Finish's Full Profile

Overview

Description

Get an inside view behind the making of ABC TV's fall promotional and brand image campaign, and watch a 60-second spot that showcases the network's prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment's senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network's brand identity. Troika shows how they apply their "liquid light" creative platform to a wide range of programs and actors. Learn how Troika integrated a variety of special effects with live-action footage of the network's stars in this installment of Start to Finish.

Details

  • Level of Difficulty: Beginner
  • Size: One-on-One
  • Cost: $25 Per Month
  • Institution: Lynda

Provider Overview

About Lynda: lynda.com is an online learning company that helps anyone learn software, design, and business skills to achieve their personal and professional goals. New courses and topics are added every week at no extra cost. They carefully select the world’s top experts who are the best in their field, passionate about their subject matter, and know how to teach.

Latest Tweet

Questions about Troika's ABC Brand Campaign: Start to Finish

Want more info about Troika's ABC Brand Campaign: Start to Finish? Get free advice from education experts and Noodle community members.

  • Answer