I would say that the most attractive reason to come to MATC would be that it provides quality, career-specific education at a respectable price. It makes sense that trade education should be cheaper because it seems ludicrous to charge someone substantial amounts of money for courses they are taking to make money.
MATC is pretty flexible, though, so it can also accommodate students who are looking to earn credits and transfer to a 4 year college. This works out great for me because I'm getting essentially the same education consisting of basic courses as I would've at the 4 year college without costing a fortune.
Lastly, MATC is a great choice for students who want to work with other students in a creative, supportive environment. It's not so large that everything seems like a ritual, even human interaction, and it's not so small that there aren't enough different viewpoints. It's just right.