Alister Doyle, Did some research
Starting in the Fall of 2014, all incoming students will receive a half-tuition scholarship, so you don't need to apply as such. You just need to apply as you would to any other school. The value of this scholarship is approximately $20,000 per year ($10,000 per semester) and additional financial aid will be provided to the neediest students to help cover tuition, housing, food, books, supplies etc. Merit scholarships are also offered to exceptional students. It looks like undergraduate application for Fall 2014 is now closed but you can find more information about the process here.